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Letter to Attend
for Solution Providers

Dear [inset name],

I would like your approval to attend Flourish: The Future of Branded Currency 2020 in Chicago, IL from March 16-18. This event is focused on connecting both major retailers and emerging brands with leading technology and solution providers to share their insights in order to maximize the potential of gift card and loyalty programs. 


Flourish will have over 40 unique breakout sessions that will teach me the latest trends in gift card, loyalty, and incentive programs in order to further support current business initiatives. With over 400 attendees, including a wide range of retail, hospitality, and entertainment brands, Flourish is the perfect opportunity to connect with and learn from both peers and industry leaders on an individual level. 


When I get back from Flourish I will share key takeaways and insights with the team, including new connections as well as action steps that we can take immediately to support our goals. Additionally, as an attendee, I will also have access to all of the recorded sessions and presentations that I can share with the team. 


I’ve broken down the approximate cost of attendance below:

Airfare/Travel: [amount]


Early bird event registration: $949 (if I register before January 10, 2020)


Event registration: $1,249 (if I register before February 14, 2020)


Final chance event registration: (if I register after February 14, 2020)

TOTAL: [amount]


The earlier I register, the cheaper it will be. Additionally, Flourish offers a significant discount for onsite lodging as well. 


In summary, attending Flourish will give me the opportunity to:

  • Understand how the latest trends in gift card, loyalty, and incentive programs affect our business

  • Connect with retail, hospitality, incentive, and loyalty industry leaders

  • Return to work with a fast-action plan to implement my learnings

You can learn more about The Flourish Conference at


Thanks for taking the time to consider this request, and I look forward to talking to you more about this opportunity.



[inset name]

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